Inaugural exhibition at the Museum of the photography from the 17th of February to the 28th of May 2017, 1 Place Pierre Gautier, 06000 Nice, open everyday except Monday from 11am to 6pm.
The inaugural exhibition around the Helmut Newton art work is holding when the Museum has changed his address. Now it is open in the old city of Nice inside the Ferrero space. The Museum purposes is to showcase the famous photographers works, the photography tendencies and also the works of young photographers. The inaugural exhibition deals with Helmut Newton who has learned the photography between 1936 and 1938 with the famous German photographer Else Simon known as Yva. In a very conformist period (men are photographers and women stay as models) Yva underlines the part playing by women towards her portraits, her nudes and her fashion pictures. Following the Yva teaching Helmut Newton shows the new women part in the western society. He puts women on a metaphorical way who underlines their strength. Women are attractive, determined and sexy but men look like overtaken.
Helmut Newton "Dummy and human" (1976), "Faye Dunaway" (1987), "Self protrait with wife and model" (1981)
Inside and towards her pictures Yva wanted to underline the technical approach with a new way of shooting. Helmut Newton has inspired himself by the Yva art work but he decided to go forward by rejecting strongly all the taboos. All his photographies are impregnated by a luxurious elegance, a subtle seduction, some cultural sentences and a big sense of humor who can take the people by surprise. Of course the fashion photographers are only pledged for shooting pictures susceptible to be love by the clients not for making pictures for thinking. Helmut Newton directs the fashion but this directing isn't limited to the studios. Helmut Newton put the fashion out of the studios in the streets and in the public places. Helmut Newton used a specific expression for explaining his technical : he puts the fashion "in the life".